Entrepreneurship in Action Contest Returns

Entrepreneurship in action contest is back at Universitas Triatma Mulya Stenden. It was officially opened by our module coordinator, Victor Jeoffre, who is responsible for the entrepreneurship in action minor. After six weeks of studying Entrepreneurship as a subject, attending lectures, workshops, and having inspiring fieldtrips. Over the past two days our EiA minor students had an opportunity to create their own business plan at during a two days programme. They had to come up with unique, innovative and creative ideas with a social purpose, environmentally conscious and of course profitable. We invited some Entrepreneurs to be guest speakers during the contest such as Chris Pappas, Brand Manager of Indosole where the headquarter locates in San Fransciso, California and Corryn Queenan & Lauren Camilleri, Founder of Kynd community which is based in Seminyak- Bali, Indonesia. They shared their experience and motivated our students on how to be an entrepreneur by merely sharing their journeys and how they started up their business.

Entrepreneurship in action contest is back at Universitas Triatma Mulya Stenden

On the first day, after having some inspirational guest speakers, the students also had coaching sessions which gave them some time to brainstorm their ideas into a feasible business plan. There were five teams in total and each team had between six seven students who presented their unique and creative ideas in front of the panel of Jury members. The Jury members consisted of Elodie Patel, Lecturer of Universitas Triatma Mulya Stenden, Anais Amans, Founder of Oh Sister and Journalist, Angling Tilarsih, Co-Founder of Barn N Bunk, and Victor Jeoffre, Module Coordinator & Lecturer of Universitas Triatma Mulya Stenden. The students were given only 20 hours to deliver a concrete plan that took into account strategic planning, financial projection and several other elements that proved the feasibility and sustainability of the overall business plan

Entrepreneurship in action contest is back at Universitas Triatma Mulya Stenden 1 Entrepreneurship in action contest is back at Universitas Triatma Mulya Stenden 2

On the second day, The designated groups were so enthusiastic to deliver their proposals and in turn impress the jury members. This contest was assessed based on four criterias which were quality & feasibility, presentation & trust, creativity & quality purpose, minimum viable product (MVP). Each team had great concepts and ideas to become entrepreneurs. However, the entrepreneurship in action contest was only looking for one winning team. After a long discussion and deliberation, the jury members chose Shred Bag as winner of the contest.

Shred Bag is a hundred percent recycled board protection bag which made from plastic bottles. Shred Bag’s mission was to become the most responsible surfer-brand that provides a stylish high-quality protection to the most valuable assets of a surfer, the ocean and the board itself.

Shred Bag

The winning team was interviewed and asked the following questions:

How did you come up with such a great idea in a very limited time of only 20 hours? How did you divide the divide the team work ?

The team consist of Okan Mollov, Nils, Geertje Dreef, Marc Mathijssen, Karina Kingma, Sheela Arafati, Fynn Mentrup from our mother campus NHLStenden University of Applied Sciences in Leeuwarden currently studying their Entrepreneurship in Action minor (EiA) at Universitas Triatma Mulya Stenden in Bali.

The students expressed how each student had different ideas. Brainstorming was a key to see what we wanted to present and specifically relate their ideas and co-create this environmentally conscious product. According to the group, everyone complemented each other when they put together their different skills and ideas which in the end was perfect match to create this business plan with the Shred Bag as their finalised product to pitch to the Jury members.

Okan Mollov, said “that the idea came up when the last time they went to swim on the ocean in Echo Beach and Kudeta Beach in Bali and they realized that the ocean was a lot of trash and plastic bags. It was also that Bali had such a very strong surfer’s community which they targeted as the main customer base and would use word of mouth would help a lot to grow this business. They also believed that Shred Bag would give such amazing impact for the society in Bali especially in surfer community.

In Addition,  the Shred Bag team would like to thank Victor Jeoffre for his enthusiasm and hard work he put into the contest and in his minor Entrepreneurship in Action.


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