Introduction to Administration and Management

Introduction to Management module in the Business Administration Programme. 

In the first module of the first semester for our  Business Administration Programme, the students get an initial contact with the basic aspects of management’. This module pays special attention to the right of existence of organisations and the various components of those organisations. This right of existence is related to the various management sub-fields: Marketing, Financial Management, Production & Services, Research & Development, Information Technology, Communication, ethical dilemmas and Social Policy/Human Resource Management. The sub-fields are treated at basic knowledge levels. It was decided to treat the above-mentioned subjects in the form of ‘a production environment in the for-profit sector’, which is just one of many different organisational forms available. The module thereby presents an introduction to organisational and administrative aspects with organisational structure and culture serving as the principal ‘leitmotiv’.

stenden business administration

The module itself is sub grouped into learning units which aid in giving the students an in depth understanding of the subject at hand. This module comprises of but not limited to learning units such as;

  • Marketing, where by the student encounters the life cycles of services and/or products. How does one analyse the buyers’ needs? Intercultural and ethnic aspects also play an important role in this kind of segmentation. It is extremely important for a Manager to have knowledge of the economic aspects of management. This concerns, for example, the application of the various different forms of ‘cost accounting’, the collection and interpretation of financial and economic data, and reporting on the applicable information.
  • Managerial accounting, which offers an introduction to the understanding of the organisation’s planning and control cycles. Obtaining knowledge on what it means to function at operational level will make the student aware of the importance of fast and efficient cooperation between the various different management levels. Understanding the mutual expectations of the various interested parties (stakeholders) will also contribute to that process.
  • (ICT) Information and Communication Technology is becoming increasingly important, especially in the operational field of International  Applied Business Administration. Trends in ICT  are developing at an extremely rapid rate: Consequently the student must be capable of identifying and understanding the basic aspects of ICT, such as information systems, essential hardware and software, and fundamental network systems. This will render the student capable of analysing ICT trends and working with the most recent technologies at a later stage.
  • Verbal communication, specifically discussion skills. As with presentation and meetings, students need discussion skills not only after they complete their studies but also during their studies – and not forgetting in their private lives too.

This module is assessed by means of (PBL) Problem based Learning and a case study in which all the various components of the module are featured on an interdisciplinary basis. We are really looking forward to welcoming students of the Business Administration Programme  cohort 2017 -2018 into this module. As the new academic year is fast approaching Stenden University Bali is in the process of preparing a number of exciting field trips to several successful businesses based in Bali; guest lectures with experience in this field particularly, real life case studies and so much more. Click on this link to find out what one of our students has to say about the Business Administration.


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