Stenden’s Business Case Competition 2017

Business Case Competition 2017

From 18 submissions the top 4 teams were selected for the Business Case Competition (BCC). The teams from Manado Independent schoolSekolah Bogor Raya and Taman Rama school in Bali, were invited by Stenden University Bali to experience a fun and exciting 3 days event. In teams of 3 the students thereafter worked tirelessly to produce a case with particular reference to the Nike Smartfit campaign. This allowed the students to deepen their knowledge about Nike as a brand and multinational company and to come up with a creative new marketing strategy. Last Friday the top 4 teams were presenting their cases in front of the jury (including GO Jek and Nuffic Neso) and received their well deserved prices in the evening at our 5-star partner hotel Alila Seminyak.

business case competition

A 3 day programme was arranged for the students and their teacher in charge courtesy of Stenden University Bali. The 1st day included a lunch and workshop to get the participants acquainted. On the 2nd day the students visited the Stenden University Bali campus site and participated in some exciting workshops led by some of the academic staff. Their presentations were made in front of a jury consisting of 3 industry professionals namely, Michelle Tanmizi – Lecturer at Stenden University Bali, Diaz Sikar – Head of Go-Mart from Go-Jek, Inty Dienasari – Education Promotion Officer from Nuffic Neso. “The 4 teams gave very impressive presentations in relation to the Nike Smartfit assignment they had made over the past months. “This made it a close call when it came to choosing the winners for the BCC 2017” – Michelle Tanmizi.


Following this the winners were announced at a meet and greet session at Alila Hotels Seminyak, Stenden University Bali’s International Hospitality Management bachelor programme practical learning hotel. The speeddate connection session at Alila allowed the BCC participants and other students and school counselors from other schools Sekolah Lentera Kasih, Bali Island School, Taman Rama School, Dyatmika and Cahaya Bangsa Classical School in Bandung to gain more knowledge about the International Bachelor programmes and unique teaching methods offered by Stenden University Bali. Everyone had the chance to chat with the alumni, academic staff, students from both the Hospitality and Business majors from all years inclusive of those who are on their internship and have done their study abroad experience in The Netherlands.

To close off this lovely event the BCC winners were announced with the Blue Deer team (Dhania Salsha Handiani, Joe Nicholas Agus and Nareswari Anindya) from Sekolah Bogor Raya claiming the 2017 title. Each individual member of the team walked away with a 50% scholarship to study at Stenden University Bali which valid for the entire 4 year International Business Administration programme alongside with gift vouchers valued at IDR 2,000,000. The runner ups received gift vouchers valued at IDR 1,500,000. Overall it was such a pleasure to witness the joy the students had as a result of this competition after all the hard work.  As part of the 3 day programme the students then visited Bali Culture Center where by they got to know more about the Balinese culture and had the chance to say goodbye to the other teams of which aside from the competitive nature of the event new friendships had blossomed. All in all we would like to say congratulations to the Sekolah Bogor Raya students for winning the case and congratulations to all the contestants of the BCC. We are truly grateful for all the people who made this 3 days Business Case Competition 2017 event possible!


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